About us

Laura Bouman is the person behind Best Equestrian Brands (BeB). She was a rider herself and has been working in equestrian sports for more than 10 years. First as an Account Manager with ANKY and later Brand Manager at Bieman de Haas. She has built up a large international network of retailers, media and riders. Together with a team she further expands the brands in the portfolio.

Working with horses and fashion has been a dream since Laura was little. Since more than 10 years already this dream is her reality. BeB is born out of passion, driven by ambition and confirmed by success. 

Here you can read an interview with Laura for Pumps en Paarden (in Dutch) about her activities in the equestrian business.  


*Laura with her home raised horse Flynth

*World Championships Young Dressage Horses, Ermelo 2017


BeB successfully markets various brands in the Dutch and Belgian market. The brands we represent each have unique, added values ​​compared to others. BeB primarily generates sales with equestrian retailers. We support in brand activation, promotion and sponsorship. We can act as a consultant to further expand your business, where relevant experience and knowledge are of great value.


In collaboration with retailers, we can organise fairs and events on behalf of the principals. BeB can completely unburden you and generate exposure and traffic. For more questions about this, please contact us.

Some of the events we were present the past years;

  • Jumping Amsterdam
  • The Dutch Master - Indoor Brabant Horse Show
  • World Championships Young Dressage Horses
  • Jumping Mechelen Belgium 
  • CDI Lier Belgium
  • Dutch Championships Show Jumping